Vegetable Cupcakes

Studio Conran created the identity, branding, packaging and splash page for a new independent food company Petit Pois.

Each cake has just the thinnest layer of icing and is topped with a little green marzipan pea to indicate that it’s genuinely good for you.

The brief was to create a visual identity that conveyed a distinctively honest, natural and mischievous brand identity that interacted with the customer in a playful way, whilst reflecting the healthy yet stylish characteristics of the Petit Pois cakes.