Ege is a Danish carpet manufacturer who employs a unique technical process that allows huge areas of carpet to be digitally dyed to customers’ exact requirements, quickly and efficiently. Our brief was to design a range of patterns and a bespoke colour range for the contract market, with accompanying promotional material.


The Visual Texture collection is a reflection of the classic Conran design ethos and a showcase of Ege’s unique technology. The collaboration between the two companies allowed for a rare freedom in design of floor covering. Specially formulated dyes from Ege allowed for total freedom to design a broad and eclectic range with a multitude of inspirations. The designs can be scaled and customised to suit the size, shape and style of any application. Highlight features, borders, corridor and runner solutions are included as standard for almost all designs.


We identified that a common drawback of many carpet brochures was that there was no sense of scale or perspective. For that reason, each pattern featured in the brochure has its own accompanying chair so that specifiers can intuitively gauge the scale of the repeat. Patterns are also innovatively shown at an angle, rather than flat-on, which is more typical of the way they are viewed in situ. The range has been a noticeable success not least because we have actively participated in its marketing effort through international seminars and press support.