The Good Housekeeping Everyday range is a collection of products that add value to everyday life and have been tested and approved by the Good Housekeeping Institute. Known for their expertise and integrity, every item has been selected for its innovative and user-friendly design.

To reflect this, and having refreshed the brand by moving away from the traditionally flat colours of the existing identity, Studio Conran updated the hierarchy of colours, changing the emphasis on black and introducing greys and creams to soften its appearance. A simpler and more natural photographic style was introduced to appeal to the consumer and encourage the fundamental idea that they can achieve excellence in their home.

Studio Conran, in conjunction with Good Housekeeping and The Licensing Company teams, devised a new strapline, Tried, Tested, Trusted, to enhance the assurance of this well respected brand.