We were commissioned by Carphone Warehouse to create concepts for new premium mini-laptop products and accessories for the fast-expanding ‘Ultra-Mobile PC’ category. We conceived several concepts base on a variety of approaches. These products are seen as a second or even third computer in people’s lives and have to fulfill and contend with the owner’s expectations.


Two products were developed from concept
·    ‘Chameleon’ – robust with removable, custom covers, to be taken anywhere
·    ‘Coco’ – chic, stylish and to be seen everywhere.


Two highly appealing books you just can’t put down.