Devon based tile manufacturer British Ceramic Tile Limited, asked us to create a unique branding and packaging concept for the Tactile collection to accompany tile designs created by the Studio Conran products team.

The range is inspired by the beautiful textures and forms inherent in the coastal environments of the West Country, and captures the dramatic contrasts of the region.

These natural references provided an influence for the graphics, where a stylised image of pebbles forms the basis of the branding and is incorporated across the packaging.